The LinkedIn algorithm is constantly evolving, but there are some key things you can do to increase your chances of having your posts seen by more people.
Here are some tips:
- Post high-quality content. This means writing posts that are well-written, informative, and engaging. Avoid posting anything that is offensive, spammy, or irrelevant to your audience.
- Use relevant hashtags. Hashtags can help people find your content, so use them wisely. When choosing hashtags, focus on those that are relevant to your industry and your target audience.
- Get engagement. The LinkedIn algorithm rewards posts that get engagement, such as comments, shares, and likes. So, ask questions, start discussions, and share interesting content to get people interacting with your posts.
- Respond to comments. When people comment on your posts, be sure to respond promptly. This shows that you are engaged with your audience and that you value their feedback.
- Post regularly. The more often you post, the more likely your content is to be seen by the algorithm. However, don’t overdo it. Posting too often can be seen as spammy and can actually hurt your chances of getting seen.
- Post at the right time. The LinkedIn algorithm takes into account the time of day when you post. According to LinkedIn, the best times to post are Tuesdays, Wednesdays, and Thursdays, between 10am and 2pm EST.
Here are some additional tips that may help:
- Use high-quality images and videos. Visual content is more likely to be engaging than text-only posts.
- Write clear and concise titles. Your title is the first thing people will see, so make sure it is clear and concise and accurately reflects the content of your post.
- Use active voice and strong verbs. This will make your posts more engaging and interesting to read.
- Proofread your posts before you hit publish. Typos and grammatical errors will make your posts look unprofessional and may turn people away.
By following these tips, you can increase your chances of triggering the LinkedIn algorithm and getting your content seen by more people.
Here are some additional pro tips that were mentioned in our LinkedIn Page:
- Use 6 hashtags (1 personal, 2 niche ones, and 3 broad ones).
- Don’t ask for engagement (don’t ask for comments, likes, or shares).
- Write posts about technical stuff / be detailed and don’t use Chat-GPT.
- Answer comments within the first hour of publishing.
- Ask a question at the end of your post.
- Aim for 1200-1600 characters per post.
- All your comments should have more than 12 words.
- Before and after the post, write on 3 other posts of other LinkedIn Creators.
FAQ
1. What are the key factors that the LinkedIn algorithm considers when ranking posts?
The LinkedIn algorithm considers a number of factors when ranking posts, including:
- Personal connections: Posts from your connections are more likely to be seen than posts from people you don’t know.
- Interest relevance: Posts that are relevant to your interests are more likely to be seen than posts that are not.
- Engagement probability: Posts that are more likely to get engagement, such as comments, shares, and likes, are more likely to be seen.
- Time of day: The time of day when you post can also affect how many people see it. LinkedIn recommends posting on Tuesdays, Wednesdays, and Thursdays, between 10am and 2pm EST.
- Hashtags: Using relevant hashtags can help people find your content.
2. What are some tips for writing high-quality content that will get seen on LinkedIn?
Here are some tips for writing high-quality content that will get seen on LinkedIn:
- Write posts that are well-written, informative, and engaging.
- Use relevant hashtags.
- Get engagement. Ask questions, start discussions, and share interesting content to get people interacting with your posts.
- Respond to comments. When people comment on your posts, be sure to respond promptly.
- Post regularly. The more often you post, the more likely your content is to be seen by the algorithm. However, don’t overdo it. Posting too often can be seen as spammy and can actually hurt your chances of getting seen.
- Post at the right time. The LinkedIn algorithm takes into account the time of day when you post. According to LinkedIn, the best times to post are Tuesdays, Wednesdays, and Thursdays, between 10am and 2pm EST.
3. What are some additional tips that may help my posts get seen on LinkedIn?
Here are some additional tips that may help your posts get seen on LinkedIn:
- Use high-quality images and videos. Visual content is more likely to be engaging than text-only posts.
- Write clear and concise titles. Your title is the first thing people will see, so make sure it is clear and concise and accurately reflects the content of your post.
- Use active voice and strong verbs. This will make your posts more engaging and interesting to read.
- Proofread your posts before you hit publish. Typos and grammatical errors will make your posts look unprofessional and may turn people away.
4. What are some pro tips that can help my posts get seen on LinkedIn?
Here are some pro tips that can help your posts get seen on LinkedIn:
- Use 6 hashtags (1 personal, 2 niche ones, and 3 broad ones).
- Don’t ask for engagement (don’t ask for comments, likes, or shares).
- Write posts about technical stuff / be detailed and don’t use Chat-GPT.
- Answer comments within the first hour of publishing.
- Ask a question at the end of your post.
- Aim for 1200-1600 characters per post.
- All your comments should have more than 12 words.
- Before and after the post, write on 3 other posts of other LinkedIn Creators.
5. How can I track the performance of my LinkedIn posts?
You can track the performance of your LinkedIn posts by using the LinkedIn Insights feature. Insights will show you how many people saw your posts, how many people engaged with them, and where your posts were seen. This information can help you optimize your posts for better performance in the future.
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