Google Ads Account Suspended? Here’s the Best Way to Reinstate It!

Strategies to Reinstate a Suspended Google Ads Account

Step 1: Understanding the Issue

The first step to reinstating a suspended Google Ads account is to understand why it was suspended in the first place. This can be done by reviewing the email notification you received from Google Ads, or by contacting Google Ads support.

There are three main reasons why Google Ads accounts are suspended:

• Policy violations: This is the most common reason for account suspensions. Google has a number of policies in place that advertisers must comply with, such as policies on ad content, landing pages, and billing.
• Billing issues: If you have outstanding payments on your Google Ads account, your account may be suspended.
• Suspicious activity: Google may suspend your account if it detects suspicious activity, such as a sudden increase in clicks or conversions, or unusual login attempts.

Step 2. Addressing Suspicious Activity

If your account was suspended for suspicious activity, you need to take steps to secure your account and prevent future problems. This may involve changing your passwords, enabling two-factor authentication, and reviewing recent account activity.

Once you have secured your account, you can submit an appeal to Google Ads. Be sure to explain the steps you have taken to address the suspicious activity.

Step 3. Correcting Policy Violations and Resolving Billing Issues

If your account was suspended for a policy violation or a billing issue, you need to address the issue before you can submit an appeal.

For policy violations, this may involve updating your ad campaigns, making changes to your website, or paying any outstanding invoices. Once you have made the necessary changes, you can resubmit your ads for review.

For billing issues, this may involve updating your credit card information, changing your payment settings, or making a payment. If you are having trouble resolving a billing issue, you can contact Google Ads support for assistance.

Step 4. Building a Reinstatement Plan

Before you submit an appeal, it is important to develop a reinstatement plan. This plan should outline the steps you will take to address the issue that led to the suspension, and how you will prevent it from happening again.

Your reinstatement plan should include a timeline, a list of responsibilities, and key performance indicators (KPIs) to track your progress.

Step 5. Appealing the Suspension

To appeal a suspended Google Ads account, you need to submit a clear and concise appeal through the Google Ads platform. In your appeal, you should acknowledge the issue that led to the suspension, explain the corrective actions you have taken, and provide evidence if necessary.

Google will review your appeal and let you know if your account has been reinstated.

Step 6. Monitoring and Optimization

Once your account has been reinstated, it is important to regularly monitor your ad campaigns and optimize your ad content and targeting. You should also stay updated on Google Ads policies to avoid future suspensions.

By following these steps, you can increase your chances of getting your suspended Google Ads account reinstated. However, it is important to note that Google does not guarantee that all suspended accounts will be reinstated.

Alternative Advertising Platforms

In case your Google Ads account is suspended again, it is a good idea to have backup advertising platforms in place. This will help you to diversify your marketing efforts and reduce your dependency on Google Ads.

Some popular alternative advertising platforms include:

• Microsoft Advertising
• Facebook Ads
• Twitter Ads
• Amazon Advertising
• LinkedIn Ads

You can also explore more specialized advertising platforms that are tailored to your specific industry or niche.

Legal Consultation

If you believe that your Google Ads account was suspended unjustly, you may want to seek legal advice. A lawyer can review your case and advise you on your legal options.

Preventing Future Suspensions

The best way to prevent future suspensions is to stay informed about Google Ads policies and conduct internal audits regularly. You should also train your team members on compliance.

Here are some additional tips for preventing future suspensions:

• Carefully review your ad campaigns and landing pages before launching them.
• Make sure that all of your ads and landing pages comply with Google Ads policies.
• Regularly monitor your account for any unusual activity.
• Implement strong security measures to protect your account from unauthorized access.
• Stay up-to-date on Google Ads policies and changes.

By following these tips, you can reduce your risk of being suspended from Google Ads. However, if your account is suspended, there are steps you can take to try to get it reinstated.

Additional Resources

Here are some additional resources that you may find helpful:

• Google Ads Help Center: This is a comprehensive resource for all things Google Ads, including information on policies, troubleshooting, and best practices.
• Online forums and communities: There are a number of online forums and communities where you can connect with other advertisers and get help with Google Ads.
• Professional marketing associations: Professional marketing associations can provide you with access to resources and support, as well as opportunities to network with other advertisers.

Tips for Writing a Successful Appeal

When writing an appeal to Google Ads, it is important to be clear, concise, and professional. Be sure to acknowledge the issue that led to the suspension, explain the corrective actions you have taken, and provide evidence if necessary.

Here are some additional tips for writing a successful appeal:

• Be honest and upfront about what happened. Don’t try to make excuses or minimize the problem.
• Be specific about the steps you have taken to address the issue. For example, if your account was suspended for a policy violation, explain what changes you have made to your ad campaigns and landing pages to ensure that they comply with Google Ads policies.
• Be respectful and professional in your tone. Avoid using angry or accusatory language.
• Proofread your appeal carefully before submitting it. Make sure that there are no errors in grammar or spelling.

Example Appeal

Dear Google Ads Team,

I am writing to appeal the suspension of my Google Ads account. My account was suspended for a policy violation, specifically for promoting prohibited products.

I understand that promoting prohibited products is a violation of Google Ads policies, and I apologize for this mistake. I have removed all of the prohibited products from my ad campaigns and landing pages. I have also reviewed Google Ads policies carefully to ensure that I am fully compliant with them.

I have attached a screenshot of my ad campaigns and landing pages to this email to show that I have removed all of the prohibited products. I have also attached a copy of my Google Ads policy certification, which I obtained recently.

I am committed to following Google Ads policies and providing a positive experience for my users. I respectfully request that my Google Ads account be reinstated.

Thank you for your time and consideration.

Sincerely, [Your Name]

Getting your Google Ads account reinstated can be a challenge, but it is possible by following the steps outlined above. By writing a clear and concise appeal, you can increase your chances of getting your account back.

Here are some additional tips for getting your Google Ads account reinstated:

• Be patient: It can take several days or even weeks for Google Ads to review your appeal and make a decision. Don’t expect to have your account reinstated immediately.
• Be persistent: If your appeal is denied, you can try submitting another appeal. Be sure to address any feedback that Google Ads provided in their denial response.
• Consider contacting Google Ads support: If you are having trouble getting your appeal approved, you can try contacting Google Ads support for help. Be prepared to provide them with information about your account and the reason for the suspension.

Here are some additional tips for preventing future suspensions:

• Stay up-to-date on Google Ads policies: Google Ads policies are constantly changing, so it is important to stay informed. You can check the Google Ads Help Center regularly for updates.
• Conduct regular audits of your ad campaigns and landing pages: This will help you to identify and fix any potential policy violations before they cause your account to be suspended.
• Train your team members on Google Ads policies: Make sure that everyone who works on your Google Ads account is familiar with Google Ads policies and best practices.

By following these tips, you can reduce your risk of being suspended from Google Ads and keep your account active and healthy.

Conclusion

Getting your Google Ads account reinstated can be a challenging process, but it is possible by following the steps outlined above. By understanding the reasons for suspension, taking corrective actions, and submitting a clear and concise appeal, you can increase your chances of getting your account back.

If you are still having trouble getting your account reinstated, you may want to consider contacting a professional Google Ads consultant or attorney.

FAQ

Q: What are some common reasons why Google Ads accounts are suspended?

A: The most common reasons for Google Ads account suspensions include:

• Policy violations
• Billing issues
• Suspicious activity

Policy violations include things like promoting prohibited products, misleading consumers, or using copyrighted content. Billing issues can occur if you have outstanding payments on your account or if your payment method is declined. Suspicious activity can include things like a sudden increase in clicks or conversions, or unusual login attempts.

Q: What can I do if my Google Ads account is suspended for a reason that I believe is unfair?

A: If you believe that your Google Ads account was suspended unfairly, you can contact Google Ads support to appeal the decision. Be sure to provide clear and concise evidence to support your appeal.

Q: What are some of the benefits of getting my Google Ads account reinstated?

A: There are many benefits to getting your Google Ads account reinstated, including:

• Increased brand awareness
• More website traffic
• More leads and sales
• A higher return on investment (ROI)

Q: What are some of the risks of having a suspended Google Ads account?

A: There are a number of risks associated with having a suspended Google Ads account, including:

• Lost revenue
• Decreased brand awareness
• Damage to your reputation
• Difficulty getting your account reinstated in the future

Q: What are some of the best practices for maintaining a healthy Google Ads account?

A: Here are some best practices for maintaining a healthy Google Ads account:

• Comply with all Google Ads policies
• Pay your bills on time
• Monitor your account for suspicious activity
• Conduct regular audits of your ad campaigns and landing pages
• Train your team members on Google Ads policies and best practices

Q: What are some common mistakes that advertisers make that can lead to their Google Ads accounts being suspended?

A: Some common mistakes that advertisers make that can lead to their Google Ads accounts being suspended include:

• Not understanding or following Google Ads policies: Google Ads policies are designed to protect users and advertisers, so it is important to understand and follow them. You can find more information on Google Ads policies in the Google Ads Help Center.
• Using prohibited products or services in their ad campaigns: Google prohibits the promotion of certain products and services in its ad campaigns, such as gambling products, tobacco products, and prescription drugs. If you are unsure whether a product or service is prohibited, it is best to err on the side of caution and not promote it in your ad campaigns.
• Making misleading or false claims in their ads: Google Ads policies prohibit advertisers from making misleading or false claims in their ads. This includes making claims about the quality, performance, or safety of your products or services that cannot be substantiated.
• Using copyrighted content in their ads or landing pages: Google Ads policies prohibit advertisers from using copyrighted content in their ads or landing pages without the permission of the copyright holder. This includes things like images, videos, and text.
• Billing issues: If you have outstanding payments on your Google Ads account, your account may be suspended. It is important to keep your billing information up-to-date and make sure that your payments are processed on time.
• Suspicious activity: Google may suspend your account if it detects suspicious activity, such as a sudden increase in clicks or conversions, or unusual login attempts. If you notice any suspicious activity on your account, you should report it to Google Ads support immediately.

Q: What are some tips for writing a successful appeal for a suspended Google Ads account?

A: When writing an appeal for a suspended Google Ads account, it is important to be clear, concise, and professional. Be sure to acknowledge the issue that led to the suspension, explain the corrective actions you have taken, and provide evidence if necessary.

Here are some additional tips for writing a successful appeal:

• Be honest and upfront about what happened: Don’t try to make excuses or minimize the problem.
• Be specific about the steps you have taken to address the issue: For example, if your account was suspended for a policy violation, explain what changes you have made to your ad campaigns and landing pages to ensure that they comply with Google Ads policies.
• Be respectful and professional in your tone: Avoid using angry or accusatory language.
• Proofread your appeal carefully before submitting it: Make sure that there are no errors in grammar or spelling.

You can submit your appeal through the Google Ads platform.

Q: What are some of the best ways to prevent my Google Ads account from being suspended in the future?

A: The best way to prevent your Google Ads account from being suspended in the future is to stay up-to-date on Google Ads policies and comply with them. You can find more information on Google Ads policies in the Google Ads Help Center.

Here are some additional tips for preventing your Google Ads account from being suspended:

• Regularly audit your ad campaigns and landing pages to identify and fix any potential policy violations.
• Train your team members on Google Ads policies and best practices.
• Keep your billing information up-to-date and make sure that your payments are processed on time.
• Monitor your account for suspicious activity and report it to Google Ads support immediately if you notice anything unusual.

Q: What are some of the benefits of working with a Google Ads specialist to get my suspended account reinstated?

A: There are a number of benefits to working with a Google Ads specialist to get your suspended account reinstated, including:

• Expertise in Google Ads policies and procedures: Google Ads specialists have a deep understanding of Google Ads policies and procedures, which gives them a better chance of getting your account reinstated.
• Experience in appealing suspended accounts: Google Ads specialists have experience in appealing suspended accounts, which means they know what to say and how to say it in order to increase your chances of success.
• Time savings: Google Ads specialists can save you a significant amount of time by handling the appeal process for you.

If you are serious about getting your suspended Google Ads account reinstated, I recommend working with a Google Ads specialist.

Q: What are some of the risks of trying to get my suspended Google Ads account reinstated on my own?

A: There are a few risks associated with trying to get your suspended Google Ads account reinstated on your own:

• You may not be aware of all of the Google Ads policies that you have violated: Google Ads has a long and complex set of policies, so it is possible that you have violated a policy that you are not aware of. If you submit an appeal without addressing all of the policy violations, your appeal is less likely to be successful.
• You may not know how to write an effective appeal: Google Ads appeals need to be clear, concise, and professional. If you do not know how to write an effective appeal, your appeal is less likely to be successful.
• You may waste time and effort: If you submit an appeal that is not successful, you will have wasted your time and effort. You may also need to wait a period of time before you can submit another appeal.

If you are not confident in your ability to get your suspended Google Ads account reinstated on your own, I recommend working with a Google Ads specialist.

Q: What are some of the best practices for keeping my Google Ads account healthy and avoiding suspensions in the future?

A: Here are some best practices for keeping your Google Ads account healthy and avoiding suspensions in the future:

• Stay up-to-date on Google Ads policies and procedures: Google Ads policies and procedures are constantly changing, so it is important to stay informed. You can find the latest information on Google Ads policies and procedures in the Google Ads Help Center.
• Regularly audit your ad campaigns and landing pages to identify and fix any potential policy violations: You can use the Google Ads Policy Manager tool to help you with this.
• Train your team members on Google Ads policies and procedures: Make sure that everyone who works on your Google Ads account is familiar with Google Ads policies and procedures.
• Keep your billing information up-to-date and make sure that your payments are processed on time.
• Monitor your account for suspicious activity and report it to Google Ads support immediately if you notice anything unusual.

Q: What are some common reasons why Google Ads accounts are suspended?

A: The most common reasons for Google Ads account suspensions include:

• Policy violations: This is the most common reason for account suspensions. Google has a number of policies in place that advertisers must comply with, such as policies on ad content, landing pages, and billing.
• Billing issues: If you have outstanding payments on your Google Ads account, your account may be suspended.
• Suspicious activity: Google may suspend your account if it detects suspicious activity, such as a sudden increase in clicks or conversions, or unusual login attempts.

Q: What can I do if my Google Ads account is suspended?

A: If your Google Ads account is suspended, you should first try to identify the reason for the suspension. You can do this by reviewing the email notification you received from Google Ads, or by contacting Google Ads support.

Once you know the reason for the suspension, you can take steps to address it. For example, if your account was suspended for a policy violation, you need to make changes to your ad campaigns and landing pages to ensure that they comply with Google Ads policies.

If you have addressed the issue that led to the suspension, you can submit an appeal to Google Ads. In your appeal, you should acknowledge the issue, explain the corrective actions you have taken, and provide evidence if necessary. You can submit your appeal through the Google Ads platform.

Q: What are some tips for writing a successful appeal for a suspended Google Ads account?

A: When writing an appeal for a suspended Google Ads account, it is important to be clear, concise, and professional. Be sure to acknowledge the issue that led to the suspension, explain the corrective actions you have taken, and provide evidence if necessary.

Here are some additional tips for writing a successful appeal:

• Be honest and upfront about what happened. Don’t try to make excuses or minimize the problem.
• Be specific about the steps you have taken to address the issue. For example, if your account was suspended for a policy violation, explain what changes you have made to your ad campaigns and landing pages to ensure that they comply with Google Ads policies.
• Be respectful and professional in your tone. Avoid using angry or accusatory language.
• Proofread your appeal carefully before submitting it. Make sure that there are no errors in grammar or spelling.

Q: What are some of the best ways to prevent my Google Ads account from being suspended in the future?

A: The best way to prevent your Google Ads account from being suspended in the future is to stay up-to-date on Google Ads policies and comply with them. You can find more information on Google Ads policies in the Google Ads Help Center.

Here are some additional tips for preventing your Google Ads account from being suspended:

• Regularly audit your ad campaigns and landing pages to identify and fix any potential policy violations.
• Train your team members on Google Ads policies and best practices.
• Keep your billing information up-to-date and make sure that your payments are processed on time.
• Monitor your account for suspicious activity and report it to Google Ads support immediately if you notice anything unusual.